When it comes to getting a new website there a number things you need to consider. The first step is having a clear idea of what you want.

If you don't have an exact idea, the questions below might help to crystalise things.

Business Profile

What does your business do?

What makes your business unique from its competitors?

What is your company’s history?

How do you differ from your competitors?


My target markets are:

  • local
  • regional
  • national
  • international

Describe your ideal client/customer.

What demographic groups do you intend to target? What are your priorities.

Website Structure

List your menu items in a bulleted list down the page. Example:

  • Home
  • About us
    • History
    • Legal
      • Copyright
      • Privacy Policy
  • Services
    • Service 1
    • Service 2
  • Blog
  • Contact us


Do you have stationery you wish the website to match?

What websites do you like?

What websites do you dislike?

What Image/Style would you prefer for your website project?

Fresh, Fun, Functional, Modern, Elegant, Artistic, Professional, Conservative, Sophisticated, Funky, Juvenile, Kids / Baby, Traditional, Natural/Earthy, Architectural, Solid, Spacious

Are there any other words you would like to use to describe the required look?

What colours would you like for your website? If exact colours are required please provide HEX, PMS or CMYK values.


Please name the web safe fonts you would prefer to use for the body copy of your site.

Do you have a company logo?

Corporate Style Guide. Is there an official corporate style guide the designer needs to follow?

The Future

How do you envisage your website to look in 5 years time?